News Summary
The NBA will take full control of its television and streaming services starting with the upcoming season, ending its partnership with Turner Sports and Warner Bros. Discovery. This shift will allow the league to directly manage NBA TV and its digital platforms, launching new programming and expanding coverage of various basketball leagues. The relaunch of NBA TV is set to feature original shows and increased digital accessibility through the NBA App, aiming to enhance fan engagement and content distribution worldwide.
New York City
The National Basketball Association (NBA) is set to regain full operational control of its television and streaming services ahead of the 2025-26 season, marking a significant shift in league media strategy after 17 years of management by Turner Sports and Warner Bros. Discovery (WBD). This decision comes as the league’s new media rights agreements have reshaped its partnerships and distribution plans.
Return to League Control and New Programming
Effective with the upcoming season, the NBA will directly oversee NBA TV and the league’s digital streaming platform, discontinuing WBD’s previous management. The league announced a fresh slate of original programming and live game broadcasts launching on October 15, 2025, to enhance fan engagement across platforms.
Scheduling and Game Coverage
NBA TV will showcase 60 regular season games starting on October 25, 2025. The opening game will feature the Oklahoma City Thunder against the Atlanta Hawks, marking the return of live NBA content on the rebranded channel. Notably, the revamped NBA TV will also feature broadcasts from other basketball leagues, including the WNBA, NBA G League, and international tournaments such as Australia’s National Basketball League and France’s Ligue Nationale de Basket, broadening its sporting coverage and appeal.
New Programming and Show Formats
The flagship program slated for NBA TV is titled The Association. The show will be hosted and contributed to by notable basketball personalities, including MJ Acosta-Ruiz, former NBA players David Fizdale, Rudy Gay, Chris Haynes, and John Wall. This program will replace the previous popular show, NBA Gametime Live, which was produced by TNT Sports.
Enhancement of Digital Platforms
The NBA App is being promoted as a “connected, global hub” designed to offer fans 24/7 access to basketball content. This will include live game streaming, original programming, exclusive behind-the-scenes footage, podcasts, and creator content focused on basketball topics. This digital initiative aims to centralize the league’s content and make it more accessible worldwide.
Documentaries and Special Content
Fans will also have access to documentary series like Real Training Camp and Loud City. The latter chronicles the Oklahoma City Thunder’s journey to an NBA championship, providing in-depth storytelling and insights into teams and players across various levels and leagues.
Schedule Highlights and Game Days
During the season, NBA TV will feature three triple-header game days, with notable dates including December 20 and New Year’s Eve. These days will showcase multiple matchups, providing comprehensive coverage for basketball enthusiasts and ensuring high viewer engagement during key moments of the season.
Strategic Shift Following Warner Bros. Discovery’s Exit
Back in June, Warner Bros. Discovery announced it would cease producing content for NBA TV, due in part to the league’s new media rights deals with Amazon, Disney, and NBCUniversal. While production on NBA TV content ended, WBD secured a global license to create and distribute NBA-related content on its platforms, maintaining a significant presence in basketball media through licensing arrangements.
Implications for Fans and Content Distribution
The move to relaunch NBA TV and the new NBA App aims to streamline how fans access basketball content, ensuring a seamless, always-on digital experience. The strategic focus is to keep the league as a leading destination for basketball fans worldwide by making content more centralized and accessible across multiple platforms and devices.
Background and Future Outlook
This transition marks a new era for NBA media operations, reflecting the league’s efforts to adapt to a rapidly evolving digital media landscape. By regaining control, the NBA seeks to strengthen its direct connection with fans, diversify content offerings, and enhance its broadcasting reach both domestically and internationally.
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Additional Resources
- Hollywood Reporter
- Wikipedia: NBA TV
- Cord Cutters News
- Google Search: NBA TV 2025 updates
- Sportico
- Encyclopedia Britannica: National Basketball Association
- Barrett Media
- Google News: NBA TV new season
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