News Summary
Onyria Group has appointed Sandra Braz as their new Director of Golf, aiming to strengthen their position in the golf tourism industry. Braz will manage key golf courses, including the Robert Trent Jones Jnr-designed course at Onyria Quinta da Marinha Golf and promote the Donald Steel-designed course at Château des Vigiers. Her extensive experience in golf tourism will support strategic partnerships and international expansion efforts. The group aims to enhance its reputation and attract a broader global clientele.
Lisbon, Portugal — Onyria Group Announces Appointment of New Golf Director and Industry Developments
The Onyria Group has officially appointed Sandra Braz as its new Director of Golf, signaling the company’s commitment to strengthening its position in the golf tourism industry amidst upcoming developments. Braz’s role will focus on leading the group’s golf sector, overseeing significant courses and expanding the group’s international reach.
Key Responsibilities and Golf Course Oversight
As Director of Golf, Braz will primarily manage the Robert Trent Jones Jnr-designed golf course at Onyria Quinta da Marinha Golf, located within the Cascais Resort. This course is highly regarded for its design and quality facilities. Additionally, she will promote the 27-hole course designed by Donald Steel at Château des Vigiers, a French resort acquired by Onyria earlier this year, broadening the group’s European presence.
Strategic Partnerships and International Expansion
The Cascais Resort recently announced a strategic partnership with IHG Hotels and Resorts, a leading hospitality company. Braz’s leadership is expected to play a crucial role in leveraging this alliance to attract more international golfers and boost tourism in the region. Her appointment arrives at a time when the group aims to expand its footprint beyond Portugal and enhance its reputation globally.
Professional Background and Regional Expertise
Braz brings over 20 years of experience in the golf tourism and destination marketing industries. She previously served as the executive director of the Estoril Golf Bureau for 15 years, an organization that promotes golf tourism in the Estoril-Cascais area, providing her with extensive knowledge of the region and its appeal to tourists. Her background also includes roles as golf sales manager at Be Live Hotels and senior management positions at Bom Sucesso Resort on Portugal’s Silver Coast.
Quotes and Leadership Outlook
While expressing pride in her new role, Braz highlighted her enthusiasm for overseeing a respected golfing project and participating in the group’s international expansion efforts. Her arrival is viewed as a strategic move to ignite a new chapter in the group’s evolution, focusing on quality amenities and global partnerships.
João Pinto Coelho, the Chief Commercial Officer of Onyria Group, emphasized that the decision to hire Braz was straightforward, citing her passion and extensive knowledge in golf tourism as key factors in her selection. Her leadership is expected to bring renewed vigor and innovation to the group’s golf operations.
Additional Industry News
Alongside this appointment, industry-related updates include a feature published by Syngenta Golf discussing the challenges golf course businesses face regarding water sustainability. These issues are increasingly vital as golf courses seek to balance turf management with environmental responsibility.
Furthermore, Azalea has appointed Josh Abbott as the Group Account and Marketing Director to strengthen marketing efforts across its operations. Meanwhile, Agrovista Amenity announced it has become the exclusive distributor for the Viano range of organic fertilizers within the UK, supporting the industry’s shift towards sustainable turf management solutions.
Summary
The appointment of Sandra Braz marks a strategic step for Onyria Group as it seeks to expand its golf offerings and strengthen international collaborations. With her extensive regional expertise and leadership, the company aims to enhance its golf courses’ reputation and attract a broader global clientele. Industry developments such as water sustainability concerns and innovations in organic fertilizers continue to shape the future landscape of golf course management in Portugal and beyond.
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Additional Resources
- Golf Business News: Onyria Group Appoints New Director of Golf
- Wikipedia: Golf Tourism
- Golf Business News: Onyria Quinta da Marinha Win Best Hotel Resort Award
- Google Search: Onyria Quinta da Marinha
- Golf Shake: Visit Cascais in Portugal Launches Innovative Golf Passport
- Google Scholar: Portugal Golf Tourism
- Golf Business News: Quinta da Marinha Celebrates 25 Years
- Encyclopedia Britannica: Cascais
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